Awards

PROMAX North America: Silver – Entertainment spot “Julio en UniMás” 2016

Emmy Award: Promotional spot for “Julio en UniMás” 2016

Languages

Published On

Currently

Independent Marketing Expert (Social Media, Online Presence, Communications)

• Established and improved the branding identity and online visibility of non-profits, artists, and start-ups
• Strategized successful social media campaigns for organizations and the promotion of their events and/or causes.
• Created fresh, original, SEO-friendly content for websites in industries from inbound marketing, condominium services, entertainment, non/profits, and more.
• Wrote, edited, and translated content for print and web marketing materials to establish a cohesive voice for said brand.
• Produced events from concept, to event logistics, booking, staffing, and promotion of the event.
• Craft press releases, bios, website content directed towards investors and clients, and pitches for all PR client efforts with established relationships.

Independent Publicist (Media Relations, strategy and planning, collateral)

• Orchestrated seamless media tours for artists during a high-profile global music and leadership expo, ensuring maximum exposure and engagement across diverse media outlets.
• Crafted compelling collateral tailored to individual artists, effectively amplifying their stories and resonating with media outlets, resulting in heightened visibility and audience connection.
• Cultivated strategic partnerships with key media contacts, fostering a mutually beneficial environment that facilitated ongoing collaboration and amplified artists’ brand resonance.
• Spearheaded outreach initiatives, showcasing a nuanced understanding of media preferences and audience demographics to optimize artists’ promotional efforts and drive tangible results.

Marketing and Creative Experience

Garth Solutions, Inc. – 2023
Senior Marketing Specialist  Miami, FL

• Lead creative and strategic campaigns through successful execution.
• Create brand messaging, voice/tone, personality, etc. for clients and company.
• Create content for web, blog, social media, public relations and other marketing avenues.
• Create, manage, and execute editorial calendars that drive results for clients.
• Write articles for publications on behalf of clients.

Stagewood – October 2020 – January 2021
Copywriter  Miami, FL

• Crafted all concepts and content for landing pages for the different brands.
• Produced original content for our weekly blog.
• Strategized all social media content and planned posting schedule.
• Spearheaded all email marketing and newsletter efforts.

Chetu – February – March 2020
Creative Copywriter  Plantation, FL

• Created content for all trade shows including flyer and presentations.
• Transcribed videos for social media.
• Produced video case studies to showcase client results.
• Managed a team of designers and animators through systems and deadlines.

SAP International Inc. 2007-2008
Corporate Communications Intern Miami, FL

• Organized managed all databases for the department.
• Gathered information and prepared quarterly and clippings reports.
• Managed budgets for the pan-regional expenses.
• Scheduled, organized, and reported all internal meetings.
• Prepared clippings as needed for the global newsletter.

Media Experience

CVC Latin America – A Todo Color – 2016-2019
Host, Producer, Board Operator Miami, FL

• Choose weekly entertainment news, main topic(s) of the evening, music, and video content.
• Research and prepare calendar of guests for the show.
• Write, design, and plan on-air, social media, and digital promotion for the show.
• Manage board and all studio software.

CVC Latin America – Noticias CVCLAVOZ, Caso Puntual – 2016-2019
Reporter, Producer, Board Operator Miami, FL

• Research and write daily news for anchor
• Prepare and attend and/or connect to guests
• Edit and manage correspondents’ daily content (video and audio)
• Research and record stories for air (culture, health, and entertainment)
• Manage board and audiovisual
• Handle all technical preparations before air

Univision Communications, Inc. – The Agency – 2015-2016
Copywriter Miami, FL

• Write and produce promos for the UniMás network: movies, Cine Cantinflas, Rosa de Guadalupe, Sal y Pimienta, and other properties when necessary.
• Manage incoming material for properties to be launched on the network archive
• Assists in material distribution to other producers.
• Manage transfer to master and distribution to different departments.
• Handle marketing material requests from studios.

One Beat Live Radio Show – 2014-2015
Buzz Beat Segment producer and host Miami, FL

• Prepared weekly segments with local events, artists’ news, musical guests, and social media happenings.
• Hosted segment and included main show hosts on information.
• Brought weekly entertainment-related topics for thought-provoking conversation

Fusion Radio Show – 2014-2015
Cultura y Fe Segment producer and host Miami, FL

• Prepared weekly segments with national and/or international events, artists’ news, musical guests, and social media happenings.
• Hosted segment and included main show hosts on information.
• Brought weekly entertainment-related topics for thought-provoking conversation.

Telemundo Network 2009
18 & over Intern/Mun2 Miami, FL

• Researched content for the show’s script and website.
• Wrote and edited content for the script.
• Assisted with the production of the show.

Agency Experience

Tropic Survival 2017-2018
Content Producer Miami, FL

• Established voice and tone of all social media channels through consistent copywriting.
• Delivered messaging through print ad copy.
• Streamlined broadcast (TV & radio) spot production and created cohesive communication between team players.
• Facilitated intercultural communication with “trans-created” script writing to cater to the Spanish audience.
• Wrote blog content according to marketing efforts and monthly themes.

Tierra Firme & My City Alive – 2014-2015
Social Media Manager Miami, FL

• Created and managed social media accounts.
• Provided feedback on existing accounts (if any).
• Provided list of relevant hashtags, topics, accounts to follow, and other relevant information to increase engagement and visibility for each account.
• Assisted in creating new content related to the account’s industry.

EMA Interactive – 2010-2011
Copywriter/marketing assistant Miami, FL

• Research content for the marketing element to be designed/produced.
• Write and edit content as needed.
• Assist in client relations, closing of contracts and agreements, and providing information to both parties as needed.

Downtown Production Group 2008-2009
Public Relations Intern Miami, FL

• Wrote and edited all content for the company website.
• Created a budget for the company’s public relations needs.
• Wrote and molded press releases.

Event-Related Experience

Elysium Festival – 2016
Backstage Manager Miami, FL

• Organized event timeline/program, and monitored a time-effective schedule.
• Managed green room for artists.
• Coordinated area according to ryder and event needs.

Color, Glow, Adore / Come Together – 2014
Event Host Miami, FL

• Researched each artist to present relevant information
• Created event program and schedule
• Prepared co-host for the event

Zion Tour Winter Jam / OutCry – 2013-2015
Production Volunteer Miami, FL

• Helped with all merchandising needs
• Assisted in sales.

Benefit Concert for Haiti 2010
Backstage Manager Miami, FL

• Created and structured program according to the talent’s needs.
• Managed the backstage area including on/off stage queues for all talent and green room coordination.
• Supervised all the audio, video and audiovisual implementation to guarantee smooth sailing throughout the event.

Mission Possible Unity 2006
Backstage Manager Miami, FL

• Received instructions for them general manager of arrival and departure of bands.
• Maintained contact with the team responsible of assisting bands in arrival to the city and the venue.

Buena Vibra Concert 2004
Backstage Manager/Sponsorship/ Logistics Miami, FL

• Selected and booked musical talent and maintained open communications between the two parties.
• Coordinated meetings between bands and event coordinator to ensure that deadlines were met.
• Organized event time line / program, and monitored a time effective schedule.
• Confirmed and finalized event sponsorship.
• Distributed marketing materials to parties involved.

Education

Florida International University – Dec 2010
Bachelors of Science in Communications Miami, FL
Certificate in Entrepreneurship and Latin American and Caribbean Studies

Florida International University – Continued Education Certifications

• Creative Writing Course
• The Keys to Effective Editing
• The Craft of Magazine Writing

Lynda

• Writing Ad Copy
• Writing Marketing Copy
• Editing Mastery