Melissa Vargas

Emmy and Promax Award-winning producer, Melissa Vargas has over fifteen years experience as a multimedia journalist, copywriter, marketing and communication specialist, and now brand and content strategist, in the Miami area. Fluent in English, Spanish and Portuguese, Melissa has been part of the Miami culture as a writer, an event producer, a public relations expert, and even as a publicist and manager for local and international talent. As a journalist, her pieces have been published in several newspapers and local publications.

With over 15 years in the media industry, besides her work through Artesanal Group™ (Now Vargas &Co™ ), Melissa has also hosted and produced shows like One Beat live and A Todo Color, a weekly radio show on CVCLAVOZ, a radio service that broadcasts to all over Latin America through over 700 affiliate radio stations. She also blogs on different topics close to her heart in a blog after her name. 

On a more personal note, and above all, Melissa’s greatest passion is God. Her faith is a driving force for everything she does and has done until now, both professionally and personally. She is originally from New York and was a dancer in her younger years; from ballet to modern dance, jazz, tap, hip-hop, and Latin dance including folkloric dance. She has a passion for both technology and fashion, showing a confident balance between her girly and her geeky side. Besides all of this, she is really a fan of great music and is always finding for new music enjoy and support.

Freelance Writer Resume

Freelance Writer and Content Strategist

Downloadble Resume (PDF)

Samples of work & Past Clients

Contact me by email


PROMAX North America and Emmy Award

Hard Skills

Office Suite: Microsoft, Mac, and Google Drive Apps.

Creative: Adobe Suite. Canva.

Web: WordPress. CPanel. SharePoint. 

Email: Mailchimp. Mailerlite.

Video: Final Cut Pro, Premiere Pro

Audio: Vegas, Audacity.

Radio: NexGen.

TV: INews, Media Player (Avid), Nirvana (Monitor IQ), BlackMagic VideoHub.

Social Media: Hootsuite, Planoly, Later.

Organization: Asana, Wrike, ClickUp, Trello.

Soft Skills

  • Proven leadership with a focus on team building and collaboration honed through years of training.
  • Personable, trustworthy, and friendly demeanor.
  • Charismatic personality suitable for on-air (TV and radio) and live hosting.
  • Confident and clear communicator in verbal, written, and non-verbal communication.
  • Creative problem-solving skills.
  • Experienced public speaker and trainer, particularly for creatives, writers, and entrepreneurs.
  • Empathetic listener.
  • Confidence in public speaking and presentation.
  • Possesses emotional intelligence and knowledge of neurodiversity.


Expert: Spanish, English.

Proficient: Portuguese.

Published On

Cross Culture Collective
South Florida Times

Kingdom Business Guide
Debora La Revista
El Peruanisimo


Marketing and creative strategist2007 – Present, Miami, FL

  • Copywriting, content strategy and development, brand messaging, creative producer.

Professional Experience

Senior Marketing SpecialistGarth Solutions, Inc. – 2023, Davie, FL.

  • Hybrid Role Description: Marketing Expert, Content Creator, Branding Strategist
  • Created editorial calendars, social media content, and blog posts for a major account.
  • Played a pivotal role in shaping the company’s rebrand, contributing to the messaging voice, and tone, and defining the audience avatar for the new brand.
  • Strategized content and crafted engaging copy for clients’ newsletters.
  • Provided a strategic approach to all client deliverables.
  • Developed the strategy, proposal, and presentation for potential clients.
  • Actively participated in the client presentation team, contributing to winning the contract, and showcasing the lasting impact of my contributions.

Freelance Copywriter & Content ProducerTropic Survival (South & Vista Motors, Carl’s Patio, Natuzzi) – 2017-2018, Miami, FL

  • Established tone and personality for all social media channels, ensuring consistency through effective copywriting.
  • Successfully crafted messaging for print ads, contributing to impactful and engaging content.
  • Facilitated intercultural communication by implementing “trans-created” script writing, specifically catering to the Hispanic consumer audience.
  • Translated marketing initiatives and monthly themes into inviting and compelling blog content, aligning with brand objectives.
  • Streamlined broadcast spot production for TV and radio, fostering cohesive communication among team members.

CopywriterUnivision Communications, Inc. – 2015-2016, Miami, FL

  • Scriptwriting and Production:
    • Wrote and produced compelling scripts and promos for daily properties on the UniMás network, including movies, Cine Cantinflas, Rosa de Guadalupe, Sal y Pimienta.
  • Communication Management:
    • Successfully maintained open and effective communication channels:
    • Liaised with studios to address marketing needs and ensure seamless collaboration.
    • Fostered clear communication within the production team.
    • Coordinated with other marketing teams for comprehensive 360-degree strategies.
  • Campaign Collaboration:
    • Actively collaborated with diverse marketing teams and producers to develop and execute innovative campaigns.
    • Contributed creative insights to enhance campaign effectiveness.
    • Fostered a collaborative environment for the generation of new ideas and strategies.


Florida International University – Dec 2010
Bachelors of Science in Communications Miami, FL
Certificate in Entrepreneurship and Latin American and Caribbean Studies

Florida International University – Continued Education Certifications

  • Creative Writing Course
  • The Keys to Effective Editing
  • The Craft of Magazine Writing


  • Writing Ad Copy
  • Writing Marketing Copy
  • Editing Mastery




Branding Content

  1. Biography – JT the Producer
  2. Biography – Loraine Crespo [SHOBIZ FIT Founder)

Web Content

  1. Shobiz Fit Company History


  1. It was only a dream…
  2. Innovation in Times of Repetition
  3. A vaccine – hope for the return of live entertainment
  4. Make Your Outdoor Accessories Pop With The Color Of The Year, Ultra Violet
  5. Deck Out Your Patio With Outdoor Decor
  6. Make Your Outdoor Accessories Pop With the Color of the Year, Ultra Violet
  7. Wicker Outdoor Furniture is Making A Stylish Comeback
  8. Why Being A Latina Entrepreneur Is A Calling


  1. Elysium Fest pushes hope through Music and Urban Culture
  2. Morgan Freeman embarked on a journey as The Story of God premiered on NatGeo
  3. “Killing Jesus” movie airs tonight on National Geographic

Press Releases

  1. Casely is Heating Up The Summer With His Latest Single
  2. Casely releases his heart-stopping single “Tráfico”
  3. MMM A&M festival
  4. MADStudios – Summertime Madness


  1. New Miami Sound
  2. Latinos and Country



  1. Royal Society – Wynwood Takeover
  2. Young Soulz – Wyndwood Takeover


One Beat Live – The Buzz Beat segment


Creación de Marca

  1. Karen Tovar – Creación de marca personal.


  1. Claudia Pinzon Lanza Nuevo Libro Devocional
  2. Inauguración de Dios Con Nosotros

Video (Promos)

  1. Julio en UniMás (winner of a Promax North America Silver and Emmy)
  2. Premios Telehit 2015
  3. Colombiana
  4. Campaña Copa America para Sal Y Pimienta

Mundial Rusia 2018

  1. Promo Mundial Rusia 2018
  2. Weekly Recap – June 15, 2018
  3. Weekly Recap – Junio 29, 2018