Melissa Vargas

Emmy and Promax Award-winning producer, Melissa Vargas has over fifteen years experience as a multimedia journalist, copywriter, marketing and communication specialist, and now brand and content strategist, in the Miami area. Fluent in English, Spanish and Portuguese, Melissa has been part of the Miami culture as a writer, an event producer, a public relations expert, and even as a publicist and manager for local and international talent. As a journalist, her pieces have been published in several newspapers and local publications.

With over 15 years in the media industry, besides her work through Artesanal Group™ (Now Vargas &Co™ ), Melissa has also hosted and produced shows like One Beat live and A Todo Color, a weekly radio show on CVCLAVOZ, a radio service that broadcasts to all over Latin America through over 700 affiliate radio stations. She also blogs on different topics close to her heart in a blog after her name. 

On a more personal note, and above all, Melissa’s greatest passion is God. Her faith is a driving force for everything she does and has done until now, both professionally and personally. She is originally from New York and was a dancer in her younger years; from ballet to modern dance, jazz, tap, hip-hop, and Latin dance including folkloric dance. She has a passion for both technology and fashion, showing a confident balance between her girly and her geeky side. Besides all of this, she is really a fan of great music and is always finding for new music enjoy and support.


Multimedia Journalist and Communications Strategist

Downloadble Resume (PDF)

Samples of work & Past Clients

Contact me by email


PROMAX North America: Silver – Entertainment spot “Julio en UniMás” 2016

Emmy Award: Promotional spot for “Julio en UniMás” 2016

Hard Skills

Office software: Microsoft and Mac Office suite (Pages, Numbers Keynote). Google Drive Apps.

Creative: Adobe Suite. Canva.

Web: WordPress. CPanel. SharePoint. 

Email: Mailchimp. Mailerlite.

Video: Final Cut Pro, Premiere Pro

Audio: Vegas, Audacity.

Radio: NexGen.

TV: INews, Media Player (Avid), Nirvana (Monitor IQ), BlackMagic VideoHub.

Social Media: Hootsuite, Planoly, Later.

Organization: Asana, Wrike, ClickUp, Trello.

Soft Skills

A proven leader, team builder, and team player, refined by years of training.

Personable, trusting, and friendly personality.

Charismatic personality fit for on-air (tv and radio) and live hosting. 

Confident and clear verbal, written, and non-verbal communicator.

Creative problem solver.

Experienced public speaker and trainer for creatives, writers, and entrepreneurs.

Empathetic Listener

Confident public speaking and presentation

Emotional intelligence. Neurodiversity knowledge.


Expert: Spanish, English.

Proficient: Portuguese.

Published On

Cross Culture Collective
South Florida Times

Kingdom Business Guide
Debora La Revista
El Peruanisimo


Garth Solutions, Inc. (Agency specialized in the public sector)
Senior Marketing Specialist  Miami, FL

  • Lead creative and strategic campaigns through successful execution.
  • Create brand messaging, voice/tone, personality, etc. for clients and company.
  • Create content for web, blog, social media, public relations and other marketing avenues.
  • Create, manage, and execute editorial calendars that drive results for clients.
  • Write articles for publications on behalf of clients.

Media Experience

Stagewood – October 2020 – January 2021
Copywriter  Miami, FL

  • Crafted all concepts and content for landing pages for the different brands.
  • Produced original content for our weekly blog.
  • Strategized all social media content and planned posting schedule.
  • Spearheaded all email marketing and newsletter efforts.

Chetu – February – March 2020
Creative Copywriter  Plantation, FL

  • Created content for all trade shows including flyer and presentations.
  • Transcribed videos for social media.
  • Produced video case studies to showcase client results.
  • Managed a team of designers and animators through systems and deadlines.

CVC Latin America – A Todo Color – 2016-2019
Host, Producer, Board Operator Miami, FL

  • Choose weekly entertainment news, main topic(s) of the evening, music, and video content.
  • Research and prepare calendar of guests for the show.
  • Write, design and plan on-air, social media, and digital promotion for the show.
  • Manage board and all studio software.

CVC Latin America – Noticias CVCLAVOZ, Caso Puntual – 2016-2019
Reporter, Producer, Board Operator Miami, FL

  • Research and write daily news for anchor
  • Prepare and attend and/or connect to guests
  • Edit and manage correspondents’ daily content (video and audio)
  • Research and record stories for air (culture, health and entertainment)
  • Manage board and audiovisuals
  • Handle all technical preparations prior to air

Univision Communications, Inc. – The Agency – 2015-2016
Copywriter Miami, FL

  • Write and produce promos for the UniMás network: movies, Cine Cantinflas, Rosa de Guadalupe, Sal y Pimienta, and other properties when necessary.
  • Manage incoming material for properties to be launched on network a archive
  • Assists in material distribution to other producers.
  • Manage transfer to master and distribution to different departments.
  • Handle marketing material requests from studios.

One Beat Live Radio Show – 2014-2015
Buzz Beat Segment producer and host Miami, FL

  • Prepared weekly segment with local events, artists’ news, musical guests, social media happenings.
  • Hosted segment and included main show hosts on information.
  • Brought weekly entertainment-related topics for thought-provoking conversation

Fusion Radio Show – 2014-2015
Cultura y Fe Segment producer and host Miami, FL

  • Prepared weekly segment with national and/or international events, artists’ news, musical guests, social media happenings.
  • Hosted segment and included main show hosts on information.
  • Brought weekly entertainment-related topics for thought-provoking conversation.

Telemundo Network 2009
18 & over Intern/Mun2 Miami, FL

  • Researched content for the show’s script and website.
  • Wrote and edited content for the script.
  • Assisted with production of the show.

SAP International Inc. 2007-2008
Corporate Communications Intern Miami, FL

  • Organized managed all databases for the department.
  • Gathered information and prepared quarterly and clippings reports.
  • Managed budgets for the pan-regional expenses.
  • Scheduled, organized, and reported all internal meetings.
  • Prepared clippings as needed for the global newsletter.

Agency Experience

Tropic Survival 2017-2018
Content Producer Miami, FL

  • Established voice and tone of all social media channels through consistent copywriting.
  • Delivered messaging through print ad copy.
  • Streamlined broadcast (TV & radio) spot production and created cohesive communication between the different team players.
  • Facilitated intercultural communication with “trans-created” script writing to cater to the Spanish audience.
  • Wrote blog content according to marketing efforts and monthly theme.

Independent Marketing Specialist – 2007-2015
Social Media, Online Presence, Communications Miami, FL

  • Established and improved the branding identity and online visibility of non-profits, artists, and start-ups
  • Created successful social media campaigns for organizations and the promotion of their events and/or causes.
  • Created fresh, original, SEO-friendly content for websites in industries from inbound marketing, condominium services, entertainment, non/profits, and more.
  • Wrote, edited, and translated content for print and web marketing materials to establish a cohesive voice for said brand.
  • Produced events from concept, to event logistics, booking, staffing and promotion of the event.

Tierra Firme & My City Alive – 2014-2015
Social Media Manager Miami, FL

  • Created and managed social media accounts.
  • Provided feedback on existing accounts (if any).
  • Provided list of relevant hashtags, topics, accounts to follow and other revenant information to increase engagement and visibility for each account.
  • Assisted in creating new content related to the account’s industry.

EMA Interactive   2010-2011

Copywriter/marketing assistant Miami, FL

  • Research content for the marketing element to be designed/produced.
  • Write and edited content as needed.
  • Assist in client relations, closing of contracts and agreements, and provided information to both parties as needed.

Downtown Production Group 2008-2009
Public Relations Intern Miami, FL

  • Wrote and edited all content for the company website.
  • Created budget for the company’s public relations needs.
  • Wrote and molded press releases.

Event-Related Experience

Elysium Festival – 2016
Backstage Manager Miami, FL

  • Organized event time line / program, and monitored a time effective schedule.
  • Managed green room for artists.
  • Coordinated area according to ryder and event needs.

Color, Glow, Adore / Come Together – 2014
Event Host Miami, FL

  • Researched each artist to present with relevant information
  • Created event program and schedule
  • Prepared co-host for event

Zion Tour Winter Jam / OutCry – 2013-2015
Production Volunteer Miami, FL

  • Helped with all merchandising needs
  • Assisted in sales.

Benefit concert for Haiti 2010
Backstage Manager Miami, FL

  • Created and structured program according to the talent’s needs.
  • Managed the backstage area including on/off stage queues for all talent and green room coordination.
  • Supervised all the audio, video and audiovisual implementation to guarantee smooth sailing throughout the event.

Mission Possible Unity 2006
Backstage Manager Miami, FL

  • Received instructions for them general manager of arrival and departure of bands.
  • Maintained contact with the team responsible of assisting bands in arrival to the city and the venue.

Buena Vibra Concert 2004
Backstage Manager/Sponsorship/ Logistics Miami, FL

  • Selected and booked musical talent and maintained open communications between the two parties.
  • Coordinated meetings between bands and event coordinator to ensure that deadlines were met.
  • Organized event time line / program, and monitored a time effective schedule.
  • Confirmed and finalized event sponsorship.
  • Distributed marketing materials to parties involved.


Florida International University – Dec 2010
Bachelors of Science in Communications Miami, FL
Certificate in Entrepreneurship and Latin American and Caribbean Studies

Florida International University – Continued Education Certifications

  • Creative Writing Course
  • The Keys to Effective Editing
  • The Craft of Magazine Writing


  • Writing Ad Copy
  • Writing Marketing Copy
  • Editing Mastery




Branding Content

  1. Biography – JT the Producer
  2. Biography – Loraine Crespo [SHOBIZ FIT Founder)

Web Content

  1. Shobiz Fit Company History
  1. D & M Homepage
  2. About The Founder Idolidia Alvarez – LMHC, BCBA
  3. About D & M Behavioral Solutions
  4. D & M Services
  5. ABA Therapy
  6. Mental Health Counseling


  1. It was only a dream…
  2. Innovation in Times of Repetition
  3. A vaccine – hope for the return of live entertainment
  4. Make Your Outdoor Accessories Pop With The Color Of The Year, Ultra Violet
  5. Deck Out Your Patio With Outdoor Decor
  6. Make Your Outdoor Accessories Pop With the Color of the Year, Ultra Violet
  7. Wicker Outdoor Furniture is Making A Stylish Comeback
  8. Why Being A Latina Entrepreneur Is A Calling


  1. Elysium Fest pushes hope through Music and Urban Culture
  2. Morgan Freeman embarked on a journey as The Story of God premiered on NatGeo
  3. “Killing Jesus” movie airs tonight on National Geographic

Press Releases

  1. Casely is Heating Up The Summer With His Latest Single
  2. Casely releases his heart-stopping single “Tráfico”
  3. MMM A&M festival
  4. MADStudios – Summertime Madness


  1. New Miami Sound
  2. Latinos and Country



  1. Royal Society – Wynwood Takeover
  2. Young Soulz – Wyndwood Takeover


One Beat Live – The Buzz Beat segment



  1. Claudia Pinzon Lanza Nuevo Libro Devocional
  2. Inauguración de Dios Con Nosotros

Video (Promos)

  1. Julio en UniMás (winner of a Promax North America Silver and Emmy)
  2. Premios Telehit 2015
  3. Colombiana
  4. Campaña Copa America para Sal Y Pimienta

Mundial Rusia 2018

  1. Promo Mundial Rusia 2018
  2. Weekly Recap – June 15, 2018
  3. Weekly Recap – Junio 29, 2018